BigCommerce vs Shopify: Sales Features Comparison

Choosing the right ecommerce platform for creating your own online store is one of the most important business decisions. It makes the difference between success and failure, ease and struggle, simplicity and complexity for your online business.

This is true for businesses of all sizes who can’t afford to lose time nor money.

Shopify and BigCommerce are two such platforms that are very popular today.

By choosing the right one for your business, you will be able to build the most beautiful online store, attract more customers, and double the sales.

Let’s see how BigCommerce vs Shopify differentiates in terms of sales features.

(Click here to read more about BigCommerce vs Shopify in Australia)

The Most Important Features to Consider When Choosing an Ecommerce Platform

When choosing an ecommerce solution, pay attention to these essential features:

Inventory Management

The Shopify cheapest plan – Shopify Lite restricts you to a Buy Button. With this plan, you can’t build your own online store. All other Shopify Plans (Basic Shopify, Shopify, Advanced Shopify, and Shopify Enterprise, as well as all BigCommerce plans allow an unlimited number of products to be sold via your online store.

Store Functionality

Both platforms offer basic store options that are easy to set and yet very powerful. Shopify has been proven to be a little bit easier to use when compared to BigCommerce. In this case, it is somewhat of a matter of business needs and personal opinion.

Payment Gateway Options

Shopify wins the battle, with support for over 70 payment gateways. BigCommerce integrates with around 60 payment gateways.

Calculations of Shipping Fees

Both, Shopify and BigCommerce have powerful and flexible options for calculation of shipping fees and charges. This is considered to be one of the most important aspects of selling products online via a storefront.

Templates & Themes

Shopify Plus and BigCommerce Enterprise are two of the most popular enterprise ecommerce solutions on the market, thanks to the large number of templates and themes they offer to their customers.


While the free templates provided by Shopify is relatively smaller than that of BigCommerce, it is important to say that Shopify templates are more modern. BigCommerce’s templates are a little bit outdated.


Both platforms offer premium or paid templates. The Shopify premium themes start at around $80 while BigCommerce’s themes start at $120.


The themes are responsive meaning they work well on all popular devices.

Coupons & Discount Codes

Shopify doesn’t offer this feature on the starter plan (Shopify Lite). On all other Shopify plans, this feature is free to use. All ecommerce plans at BigCommerce allow calculation functionalities, coupons, and discount codes creation.

SEO Capabilities

While both ecommerce software offer extensive SEO (Search Engine Optimization) capabilities, it should be noted that the SEO features offered by Shopify are more powerful. SEO features help you drive more traffic and sales to your store via Google and other search engines.

Apps & Add-Ons

For each platform, there are over 100 add-ons and apps available. By using such apps or add-on you can improve the functionality for your ecommerce site in various ways. There are free and premium apps available.


Shopify and BigCommerce offer powerful customization capabilities via a menu-driven interface. You can customize basic features such as colors, fonts, and more. By using the advanced interface, you can also edit HTML and CSS codes. This gives you total control over the look-and-feel of your online store.

Blogging Options:

Both platforms offer an in-build blogging option. Shopify has been offering this functionality for a long time. BigCommerce has launched this feature recently.

Which Platform Has the Best Sales Features

Regardless of whether your business is located in the USA, UK, Canada or Australia – sales features are important for attracting more visitors and doubling the revenue.

Now that we’ve discussed the essential features every merchant or enterprise business owner should consider when choosing an ecommerce platform, let’s talk about sales features.

Which platform has the best sales features?

Shopify is number one for sales features. BigCommerce is not far behind – second place.

Both platforms have lots of high-quality and powerful features to support your business.

Shopify has an extensive App Store with a vast number of apps/features to choose from. BigCommerce has the most built-in features of any competitor out there.

Shopify Sales Features

Shopify has a broad range of features for you to create your own online store. For more developed features, apps are absolutely required.

The Shopify App Store allows you to add whatever you want to your shop, without being limited to in-house features. These tools will help you take your store to the next level. The customization level is super important.

By using Shopify’s mobile app, you can manage your store 24/7, regardless of your location. The app lets you control your business. You can stay on track with orders, keep an eye on your sales and revenue, contact with customers, and more.

Another great feature from Shopify is Shopify Payments. The Shopify platform offers you its own payment gateway so you can control and manage all of your money from the dashboard. This can save you both effort and time.

BigCommerce vs Shopify

BigCommerce Sales Features

BigCommerce has a smaller app than Shopify, however, it has the most built-in features of any ecommerce shopping cart on the market.

Everything you need to build, run, and maintain an online store, BigCommerce has got you covered. From impressive data reporting features to 0% transaction fee, you have high-quality features that will help you achieve global success.

You don’t need to download apps for improved functionality or any advanced features. All the features and options you need are waiting for you.

The BigCommerce platform lets you sell digital, physical, and service-based items through your shop.

One drawback of Bigcommerce is their lack of a mobile application. Unlike with Shopify, you can’t manage your store 24/7 while on-the-go.

Final Thoughts on BigCommerce vs Shopify Sales Features

Shopify has more advanced and customizable features to offer than BigCommerce thanks to the extensive app store.

BigCommerce, on the other side, has more built-in functionalities.

It’s a tie!

This decision depends on business needs and personal preferences.